Things to Say to an Art Class of Adults Who Are Intimidated With Creating Art
THE INSPIRATION Identify PODCAST
Miriam Schulman:
Well, hullo. This is your host, artists Miriam Schulman. And you lot're listening to episode number 103 of The Inspiration Place podcast, and I am honored that you're here. Today, we're talking all about, you guessed it, building online art classes. I hope you're excited. I am so, and so excited to share this topic with you today.
In this episode, yous're going to detect why in that location's never been a amend time to teach your art online. I've actually got the information to dorsum this up. I'k also going to share with you lot the iii shortcuts that you tin use to narrow down your topic. This is perfect if you have too many ideas and you can't determine what to do. And yous'll discover the three production pathways for edifice your course. And by the way, one method is so ridiculously like shooting fish in a barrel that even my female parent could practise it. Promise.
1 of the things that I get asked a lot, specially now, and I'm recording this Baronial 2020, is how my business is doing. My friends, my friends who knew that I used to work on Wall Street and left Wall Street, my friends who some of them still take very boring corporate jobs. So, they look at me with a actually worried expression on their face bracing for horrible news. These friends didn't follow their dreams. Even in the best of times, they never believed me when I told them that I'thousand doing well. And correct at present, I feel a little guilty telling them the truth. Luckily, they tin't see that I'm smiling underneath my mask because, I mean, yes, I'm thrilled about my business. But with all the heartache going on in the world, I really don't like to brag nigh it too much considering I don't want to announced insensitive. Practice you know what I mean? Because actually, my business organisation is doing really well.
In fact, in April and May were the two best months I've e'er had as an artist. And I'm non the only i. The reason is because the online art class market is on fire. In fact, many of the online form sites, platforms like Udemy, they say that art classes are the hottest, the hottest niche out in that location of all their classes. I of the other top ones, by the manner, was Pilates.
So, that'due south why I wanted to commencement talking to you about how you lot tin first building your online class. I don't need to keep this all to myself. I have a very abundant mindset. I am not afraid of yous guys starting your online classes, and I want to help you with that.
You know I love creating my art. And I do believe just by selling your fine art alone you can make a thriving living with your art. So if you're not ready to go beyond that, that'due south fine. Earlier I added on online classes, when I was just doing commissions and selling originals and prints, I was doing a lot of it online, past the way, selling online, and supplementing with in-person shows. Back so, earlier I had a podcast, earlier I was teaching online, I was earning over $lx,000 a year. However, what really pushed my annual fine art income over that elusive half dozen-effigy mark where my online classes. I bet y'all guessed that. Didactics art classes online has allowed me to abound my art career to multiple vi figures. And for the first time, I'm going to share those secrets with you because I desire you lot to succeed, and I want y'all to have some of that same success.
Having an income stream from online courses volition give y'all the freedom. Oh, it's such liberty. Because when you have more financial freedom, you also have more than creative freedom. Now y'all can just say aye to the opportunities that truly low-cal you up. You don't have to exist an art slut anymore. Y'all don't accept to say yeah to every single commission request that comes your way. Online classes are the most powerful way to make an impact in the world while growing your income and your financial liberty to life-changing levels.
With the world on lockdown in 2020, at that place's never been a better fourth dimension to accept advantage of the growing digital class economy. It is non going anywhere. In fact, I want to slide a fact in right hither. In 2015, the online course economy … Likewise, I'm going to introduce you to some vocabulary today. I'm going to besides call it sometimes digital courses every bit well as online courses or the digital course economy.
And so, the digital course economy was 107 billion. That'southward ba, ba, ba billion earlier the lockdown. And they predict by 2025 it's going to more than triple. And then, this is something that y'all're going to want to do. More than people than always take been turning to their computers to learn everything from how to build a bird firm to, yes, how to pigment a portrait, and fine art classes have been i of the most popular categories.
Still, even though you might be excited by the possibilities, because creating an online course sounds and so daunting, yous might be intimidated or overwhelmed to endeavour. That doubtfulness and fear might lead y'all to miss out on 1 of the clearest paths to thrive and terminate starving artist syndrome once and for all.
Heed, this has been the secret to my success over the final seven years and has been the secret sauce behind thriving no affair what the circumstance. Yes, I sell a lot of artwork. Yeah, I however sell a lot of artwork. But, having the online class as an income stream definitely provides a peace of listen and a buffer to any kind of bumps in the road. So by the way, that's why I'thousand running a four-day free, yeah, it's free, live claiming to help you get started creating your online art grade so that you don't get overwhelmed or intimidated.
Now, if yous're listening to this episode when it goes alive in August 2020, you lot tin probably nevertheless have advantage of this. The challenge kicks off on August 24th, and you lot don't want to miss information technology. The claiming is chosen Build Your Digital Art Course Claiming. Yous tin sign upwards for that past going to schulmanart.com/claiming. Not only will I assist yous pick a killer name for your course topic, but we'll be reviewing the seven key decisions you lot have to brand and how to get started at present. I'm going to be going alive each day to deliver valuable training on each topic and reply your questions so that you can get inspired to take action.
Plus, my own mentor, Amy Porterfield, the queen of online classes, will be doing a special alive training merely for united states artists inside that grouping on August 27th, so you lot don't want to miss this. Come join me and other passionate artists for the challenge inside my costless Facebook group, The Creative person Profit Lab, for the month of Baronial 2020. I'll be sharing resources to aid you become started on your fine art course creation journey. Again, to sign upwardly for the challenge and brand sure you don't miss a thing, get to schulmanart.com/challenge. Y'all'll also detect that link in today's prove notes, which is episode number 103.
All right. Let'south become back into the evidence. If you're excited past all the possibilities, simply know that I started off one time upon a time at the same place that you are now. I had no thought what I was doing, but everyone has to begin someplace.
Now, y'all know I'm likewise ready to interruption it all downwards for you into bite-sized action steps and so that you can become practical communication. Let'due south get started talking most why now is the perfect time. I already shared with you before that it is a billion dollar market that is growing, growing, growing, growing. What was and so exciting to me is at that place was an commodity inside The Wall Street Journal, and the article was called Coronavirus Lockdowns Spark Boom in Online Learning for Adults, Too.
What I learned in that Wall Street Journal article was that enrollments in art classes sky rocketed for both children and adults. The quarantine led to a rise in those with and without artistic feel. Anyone who's taken my art classes know that it's not for professional person artists merely. People of all levels come to our classes. Some of the top classes in these sites take included subjects like calligraphy, technical drawing, painting, and more. My own art classes, like Watercolor Portrait Academy, have never been busier with students enrolling from all over the globe.
At present, hither's some other commodity that I honey. This one was in The Guardian. The proper noun of the article is Zoom with a View: How Lockdown Art Classes are Booming Online. These are just two articles, by the way. I'm sure there's dozens more. But, let me share with you what they reported. "Thousands of us take been turning to Zoom, the video conferencing platform, to go a artistic workout. From life drawing art classes to small-town museums, pandemic cartoons, and upcycled sculptures, it seems to be the perfect respond for cooped-upward inventiveness and our electric current quarantine."
Now, at that place's so several things going on here. Offset of all, people want to learn. They're open to learning online. They're savvier than ever with their computers. And most importantly, art is one of the best ways to relax and take your mind off the stresses of everyday life.
One of my Artist Incubator clients, Nicoline Isle of mann, explained information technology so beautifully. Here's what she had to say.
Nicoline Isle of man:
I recall that makes sense, especially when people are feeling uncertain and scared, that art makes you feel … It gets you into a different identify in your heart and your soul so you feel something you take command over. And that creates beauty, of class, too.
Miriam Schulman:
By the mode, Nikki does some incredible watercolor paintings. Her art career started off inside my own Pet Portrait Academy classes. And now she's commanding commissions over $500 a pop. That's why I'm so passionate most sharing with you how to teach your fine art online as well. I know that non only has the digital course economy benefited me and my family financially, but it too helped me make an incredible affect on so many other people's lives, people like Nicoline who just loved painting and now is fifty-fifty making a career out of information technology.
Now, there's so many things you could exist teaching. And in fact, I bet your wheels are spinning right now, likewise. In fact, Pilates, something y'all may remember I used to teach before art, is likewise one of the hottest topics for online classes. If yous're creative, you might have the problem right now of as well many ideas. In fact, most people who recall about teaching fine art classes online do have do many ideas every bit opposed to not enough. And information technology can be really hard to narrow down and figure out what to offset with, especially since it's a lot of work. Yous actually do want to choose your topics advisedly. Information technology may be tempting to want to teach everything you know, but don't do that. There is a strategy to narrowing down your ideas to i that volition be successful.
Now, inside the complimentary guide, I share five strategies for narrowing downwardly your course topic. And since I don't want to requite it all away now, I'chiliad going to share three of them with you. Just just call up that the guide is complimentary and the guide has all v. So recall to get your easily on the guide, schulmanart.com/guide, to become your hands on it. So hither nosotros go. Three creative strategies to choose your course focus.
Number one. Go out your journal. You don't have to art journal. You can regular journal. You can art journal. It doesn't affair. Anyhow you desire to do it, only start writing and letting it go brain to hand to newspaper, and journal without judgment. But write down all of the artistic whispers that yous're hearing. And don't edit it yet. Just write.
Number two. Once you lot've narrowed down your ideas a picayune fleck, yous can likewise narrow your ideas even further with a poll. This happens to be 1 of my favorite ways of narrowing your ideas. I like to mail inside of either on my Instagram feed, or on my Facebook folio, or inside my Facebook grouping. I'll post two to iii pictures of art that I want to teach, and I'll inquire my followers what they would love to learn. Y'all can very quickly figure out not only what is popping upward the nigh, simply they will tell you why, which is the most important part.
Number three. Think about what lights you upward. Think virtually what yous would talk well-nigh all day, even if nobody was paying you for information technology. That's i of the reasons, actually, I started the Creative person Incubator plan because I was just coaching people for free all the fourth dimension because I love to do information technology. I almost can't assistance myself. I only love to help people and requite them good advice about how to abound their art careers.
All right. And so once yous've started thinking about what you're going to teach, you as well have to offset thinking virtually how yous're going to do it. This part could feel actually daunting, but there are three pathways to producing an online art class. Just because information technology's online does not mean that the tech needs to be overwhelming. I've seen lots of professional artists create runaway success with an art class created with just a series of simple PDFs. And you could create them beautifully using a complimentary tool like Canva. So, hither are three ways y'all can create your class.
Number one. The piece of cake peasy, yet slightly fancy, PDF. This is past far the lowest tech solution in the group. However, that does non mean your students will find the content any less valuable, nor does it hateful it will be less profitable for yous. I've seen lots of instructors comprehend this approach, including Lilla Rogers and Victoria Johnson. They both teach artists how to create fine art for the licensing marketplace. Pretty much, the majority of the materials that they deliver inside their course are PDFs. And each of these artists have hundreds of happy art students happily spending betwixt 175 and $500 for this blazon of class. Then if yous exercise the math, that's thousands of dollars that these two women are making from the PDF manner art class.
At present, often, when you are delivering content this way, the art form should most probable include a grouping, like a Facebook group, so that the students can interact with each other. I practice recommend that if you are delivering your content this style that you besides include alive sessions. That does not hateful this has to be complicated. You could go live in a Facebook group, but I do recommend you add this to your classes because … Really, I recommend you do this no matter what. Fifty-fifty when I take prerecorded classes, I discover my students really, actually relish interacting with each other in a Facebook group.
And in my most recent iteration of Watercolor Portrait Academy, I included 10-minutes one-on-one calls and extra group feedback calls for the student who signed upwards early, and they absolutely loved them. I loved these sessions, too, because it helped me connect with those students on a more personal level and really help them see how sometimes it was really simply their mindset that was getting in their way of being a better creative person. Information technology was their mindset that was getting in their way of being bolder with their art.
Now, if that sounds like the topic for another podcast, you're right. Don't worry. I'thou writing that down right now. I'll exist sure to create an episode just for you and schedule one in the futurity about beingness a assuming artist.
Number two. Come across live over Zoom. Now, this may sound like an easy way to run an art grade, just at that place's definitely pros and cons about it. And in many circumstances, I exercise discourage artists from going that route. Personally, I adopt live Zoom classes to deliver information-based classes, similar coaching to small groups where interaction is more than important than learning a skill, like watching me paint.
For instance, my Artists Incubator program meets alive each calendar week this way over Zoom and then that we tin can talk to each other. My feedback bonus calls for the Watercolor Portrait Academy when I was giving them feedback on their fine art was too delivered over Zoom. But for learning how to paint step by step, I truly believe the king of all ways to deliver that kind of grade is number three.
Number three, prerecorded videos. Prerecorded videos are my favorite style to teach fine art techniques step by pace. Unlike Zoom, you can tightly edit the session so students don't have to watch your paint dry and y'all can edit out annihilation that might be repetitive or tiresome and slow down on the juiciest parts.
What I love likewise about prerecorded videos, just imagine how it feels when you do create a profitable art class. When yous prerecord the videos, you can promote that class over and over again. And students love it considering they can log into their devices at their convenience, wherever they live, all over the world, while you're enjoying dinner with your loved ones.
At present, prerecorded videos can be challenging to learn. But trust me, if you lot're a artistic person, there isn't anything more fun and more creative than turning your technique class into mini movies. Kind of like Bob Ross. Just, at that place is a learning bend to it. I won't kid you about that. In fact, there are so many pieces involved. Not only exercise you have to create the course, but you also have to learn to market place information technology as well. That'south why I was thrilled when Amy Porterfield asked me to be an chapter for her latest launch of Digital Course Academy.
Now, if you're non certain how that works, let me explain. As an chapter, I do earn a percentage from each auction. But, that's why I'yard able to offer an incredible bonus package if yous sign upward through me. So if y'all sign up for Digital Course Academy, you lot'll acquire from Amy exactly how to build and market your course. But if y'all sign upwardly through me, yous'll also get my bonus package, so you'll acquire the exact strategies I use to create videos tutorials and how to market place your online fine art class to artists, because nosotros're a little bit different than those muggles.
Now, I'grand sharing this with yous equally a kind of tease. Because the truth is you can't sign up for Digital Course Academy yet. And I can't even reveal what my verbal bonus packet is even so. I'm not allowed to do that until … I forget if it's September 8th or 9th. But if y'all're intrigued by what I've shared with you today, I'd honey to help you get started on your course creation journey, which is why I created that free starter guide and I also created the challenge, which are both designed for artists.
Now, I don't want to deprive you lot of annihilation that Amy is offering. And so if you go to the bear witness notes, go to schulmanart.com/103, not only will you find links to the challenge and my starter guide, but I'm also including a link to Amy's starter kit. It's a chip bulkier than mine, it's actually xix pages, simply information technology is a gold mine. And aye, it'due south free.
Merely, here's what I've washed for y'all. If you get her starter kit through my link and then afterward, even if you forget to come back to me and you finish up enrolling in Digital Course Academy, y'all will be eligible for all the bonuses that I'm planning, too. And then, get to schulmanart.com/kit, and y'all can become Amy's started kit and you can also go mine. Now, just so you know, I just recommend programs that I've personally used to create real results in my business concern, and Amy's classes have always been on the top of that listing.
Nosotros're most to wrap upwards. Just call back, unlike selling your art in person through galleries or the art festival circuit, online class creators can truly alive life on their own terms. Not only has 2020 proven that the online class market is recession-proof, but the additional income and flexibility allows y'all to enjoy both financial and creative freedom. If you lot're excited by these possibilities, just know I started off at the same identify you are now. Everything I've shared is 100% doable, and it's my award to help you forth the way.
At present, don't forget, if you liked this episode, then you have to check out my admittedly costless brand new Quick Showtime Guide for learning how to teach your art online. Just go to schulmanart.com/guide. That will be available no matter what.
And if you're listening to this episode when it goes live in August 2020, then I'd beloved for you to come join us for the claiming. To register for that, only get to schulmanart.com/challenge.
All right. Next week, we accept on the ane and only Erica Cordae. We'll be talking well-nigh how to be an anti-racist artist. This is going to exist an incredible conversation, and you lot won't want to miss it. And then make sure you hit the subscribe or follow push in your podcast app.
And if you're feeling extra generous, would y'all please go out me a review? We've really made it then much easier for you to leave a review. Just pop on over to schulmanart.com/review-podcast. By the way, if you take a screenshot of either the review or just my podcast playing in your telephone correct at present, just screenshot it and share it on IG, I'll requite your fine art a shout-out likewise. Just tag @schulmanart so that I'll see information technology.
All right, guys. Thank you and then much for being with me here today. I'll see you the aforementioned fourth dimension, same place side by side week. Make it a great one.
Cheers for listening to The Inspiration Place podcast. Connect with us on Facebook at facebook.com/schulmanart, on Instagram @schulmanart, and of class on schulmanart.com.
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